The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
Our logo is reminiscent of 1950`s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.
Throughout each step in denim production (weaving, dyeing, finishing) the mills use a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist. We keep all our jeans raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits. We have eliminated these costly (and in our opinion unnecessary) after-effects, and have stripped down our jeans to the core essentials. Now true denimheads and newcomers alike can enjoy these special fabrics at a reasonable price.
We love rare and unique fabric! Our collections have featured dozens of selvedge denim fabrics, crazy blended fabrics like Kevlar denim, cashmere denim, silk denim, wool denim, linen denim, camel hair denim and more! We’ve played with right-hand twill, left-hand twill, broken twill, alternating mixed twill, double-weaves, W-weaves, big slub, super nep and multi-color nep fabrics, chambray, dobby cloths, and plenty more.
Every pair of Naked & Famous Denim jeans are proudly and ethically Made in Canada. We benefit from high quality machinery, well-trained staff and quick reorder schedules.